101: Understanding the importance of data in your marketing mix - recording only

This session is a recording only.  If you would like to receive the link to the recording, please register below.

2025 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

In today’s data-driven world, making informed marketing decisions is more important than ever. Gone are the days when marketing was driven by guesswork or intuition alone. Data provides the insights needed to truly understand your audience—who they are, what they want, and how they engage with your brand. It helps you optimise your campaigns in real-time, ensuring that every penny is spent effectively. Whether you're refining your targeting, measuring campaign performance, or identifying new opportunities, data is the foundation for creating impactful strategies that drive real, measurable results. By tapping into the power of data, you can make smarter decisions, improve ROI, and build stronger connections with your customers.

What you will learn:

• Why data is a critical component of your marketing mix
• How to leverage insights to refine your strategy, and the tools that can help you track performance effectively
• A clear understanding of how to integrate data into every aspect of your marketing plan to enhance targeting, improve ROI, and stay ahead of the competition

Who is it aimed at? 

Marketing teams, brand managers and assistants and junior marketing roles.