To help advertisers plan for 2025 we’ve worked with the WFA to source a deep dive into UK Media Inflation forecasts. Eight agency groups and consulting companies have contributed to the forecasts which will be released in November.
This in-person and online session will look at how the advertising landscape in the UK is evolving and provide insights to help you plan for 2025.
Bhavin Balvantrai, Chief Market Analyst, OMG UK will discuss economic trends that will impact advertisers and media pricing into 2025.
- Macro environment factors that will impact media
- Inflationary pressures on media pricing
- Evolving nature of media investment
Comvergence will look at media agency new business trends over the past 3 years.
- Media pitch volumes
- Agency new business performance
- Which advertisers have been pitching
Followed by group discussion on media trends
Who is it aimed at?
This session is aimed at anyone interested in media pricing.
What will members gain by attending?
An understanding of the market dynamics in the advertising industry in 2025, and the areas to focus on for successful marketing outcomes.
The recording of the first session is not available.
