Following the Cannes launch of the ‘Action Guide for Media to Reduce Greenhouse Gas Emissions’, GARM, Ad Net Zero, ISBA and the 4As will be hosting an industry-wide webinar on Thursday Sept 21st 4pm BST to increase awareness of present-day solutions to reduce the media industry’s climate impact. The webinar will last an hour including 15 mins for Q&A and will also include speeches from the senior industry leaders who contributed to the action guide and who may have used one/some of the actions in their own businesses.
Webinar for Advertisers, led by GARM, ISBA, AA/ANZ and the 4As
By way of reminder, the 10 actions listed in the guide are:
Sustainable Supplier Selection & Infrastructure:
- Build a sustainability assured media partner list
- Streamline your media value chain & technology
Optimize Assets for Media Decarbonization:
- Drive Asset sustainability based on media sufficiency
- Compress & consider length of digital creative formulas
- Stream content & landing destinations vs. Pre-load
Sustainable Media Planning & Buying:
- Optimize flighting to include off-peak energy periods
- Streamline & optimize data usage
- Look for sustainability in print
- Look for sustainability in outdoor
Consider emissions data in media measurement models
These actions will be reviewed an expanded on during the webinar.
For full details, please visit the WFA website.
Please click this URL to join. https://wfanet.zoom.us/j/82267878110