AdGreen: Playing Your Part in the Race to Zero

Curbing emissions from production is one of five recommendations from the Advertising Association's Ad Net Zero report. AdGreen, the Advertising Association initiative, unites the advertising industry to eliminate the negative environmental impacts of production, enabling the community to measure and understand waste and carbon impacts, empowering them to act for zero waste / zero carbon.

Provided free at the point of use, the project comprises of training and renewable energy and offsetting schemes, with a carbon calculator and certification scheme following later in 2021. 
To ensure AdGreen can continue to provide training and resources to support this transition with no barriers to use, sufficient income needs to be generated. Launched on June 1st, the AdGreen Levy is a percentage charged on production costs incurred by UK based agencies and paid by advertisers who choose not to opt-out.

With the Levy in place, AdGreen is moving to provide you with new tools to help you measure your carbon impact – including the new Carbon Calculator, to be launched in September. Find out more about the resources available to you in this special session for ISBA members.

What will you gain by attending
In attending the event you will understand more about the AdGreen project's tools and resources, and how you can contribute on an ongoing basis.

Who is it aimed at
ISBA members with roles relevant to procurement, TV & video production, finance