Everything you need to understand TV advertising in today’s modern marketing mix
ISBA has formed a partnership with Campaign to offer members a 10% discount on tickets for this event. Please contact Elvira Bagge for the code.
TV is transitioning at an accelerated pace. From measurement and data solutions to content evolution and the magic behind the most successful TV campaigns, this event will dissect what makes TV so special, how to keep up with the pace of change and how to optimise your advertising spend.
So whether you are an advertiser looking to grow within the industry, an agency on a mission to be an innovator, or a technology provider seeking disruption, join Campaign to discover the latest trends, best practices, and emerging developments in TV advertising.
Bobi Carley, Head of Media/Inclusion Co Lead, ISBA will present on Accessibility in Advertising.
There’s an imperative need for inclusivity in TV advertising, particularly for the millions of individuals in the UK who suffer from hearing and sight impairments. Despite the prevalence of accessible features such as subtitles and audio description on TV programming, many TV ads remain inaccessible to this demographic. This session will highlight the economic, moral, and social imperative of inclusive advertising and provide actionable steps for brands, agencies, broadcasters, and publishers to make advertising accessible to all audiences.
Further details can be found here.