Join us for an exclusive ISBA masterclass and networking lunch in partnership with Samsung Ads. In a first of its kind for the UK TV industry, Samsung Ads have launched a study, 'Change The Way You CTV' that hears from both sides of the screen - gathering thousands of quantitative data points from consumers, and qualitative data from interviews with media planners, ad agencies and brands.
There will also be a session on Origin, ISBA's Cross-Media Measurement Project. We want to ensure that ISBA members have the most accurate and up-to-date information, and an opportunity to ask any questions to the team.
Agenda:
11:00 - 14:00 GMT
11:00 - 11:15 - Registration and Guest Arrival
11:15 - 12:00 - Change The Way You CTV
12:00 - 12:20 - Guest Panel
12:20 - 12:40 - Origin: TV, every second counts.
Presented by ISBA's Tom George and Joe Lewis
12:40 - 14:00 - Lunch and Networking