This session will reveal the next stage in Ocean Outdoor’s series of work which challenges brands to rethink Digital out of home. TV and OOH are the two great brand building channels, but a significant number of brands use little or no OOH.
This comprehensive research from Ebiquity shows how greater investment in large format DOOH can effectively supplement loss of broadcast audiences on linear TV, and how TV and DOOH can complement each other geographically and in driving ROI.
What will be covered
Ocean Outdoor have partnered with Ebiquity to provide robust, authoritative and compelling insights, which provide the hard data to support and strengthen their earlier concept pieces, focusing on this critically important media trend.
This session will provide insight into:
- The continued decline in linear TV audiences, particularly regarding younger audiences (Millennials/Gen Z)
- The cost of TV reach over time, and how this compares with DOOH (including campaign examples)
- The greater efficiency of budget deployment into DOOH and TV combined, vs TV on its own
Who is it aimed at?
This session is valuable to anyone working in Agency management media, Marketing Effectiveness, Media, Media Measurement and Out of home
Note from Ocean: For this audience the main suggestion is brand-focussed clients not using large format DOOH. The ideal takeaways are:
What will members gain by attending
- Understand why they should reconsider current approaches of not investing in large format DOOH, especially if they want to reach young city dwellers
- Learn why any growth in media budgets should be allocated to DOOH, as it’s widely under-represented
- Why TV and DOOH are the perfect brand building partnership
Presenter
Steve Bernard, Head of Insight, Ocean Outdoor
Steve Bernard has worked in the advertising industry for over 15 years, with experience in research and insight roles across varied media disciplines and channels, including roles at Primesight and Outsmart, prior to Ocean Outdoor.
