Futureproofing in-house skills, technology and partnerships
This in-person interactive event will evolve your digital creative framework to deliver agile marketing campaigns. Find out how to adapt in-house teams, which platforms are now pivotal, and how to better work with partners.
This session will discuss the integral role of creative strategy, realising the essential tech infrastructure, the evolution of planning processes, and the impact of quicker feedback loops. The event will feature expert speakers, panel discussions, and working groups.
Major themes:
• Choosing the right people, platforms, and processes for your business
• Successful activation and optimisation of creative
• Current and future tooling and vendors
• The talent and roles required for this transition
• Future operating models with agencies
• Setting up in-house teams to deliver campaigns
• The future of creative production and the agency role
Attendees will gain insight into the evolving creative landscape, equipping them with the knowledge to harness tech-driven creative strategies. Through collaborative workshops and expert discussions, they'll leave with an actionable blueprint to drive better campaign outcomes, enhance agility, and optimise creative impact.
Speakers will include:
Emily Latham, Head of Digital Marketing and Martech, Channel 4
Ian Wolfe, Head of Marketing, BBC
Ken Leung, Creative Content Manager, The Barn, Arla Foods in-house creative agency
Dan Larden, Head of Media, ISBA
Julia Burton-Brown, MD, Remake
James Coulson, Managing Partner, Consultancy, Kepler
The event will be hosted by digital marketing innovator, Kepler. Its mission is to demystify the digital universe, providing brands with the clarity and insights needed to navigate today’s complex marketing and media landscape.
This event is now fully booked.