Members of Media Leaders, Future Operating Models, and Marketing Procurement Groups are invited to an exclusive event at 180 Soho House.
The afternoon will comprise two sessions and will be followed by drinks on the roof.
Part 1 - Future Proofing MarTech
Jeremy Leonard of our partners LEAD, will lead a thought leadership workshop that deals and addresses the evolution and critical dependence on MarTech in today’s marketing landscape and identifies the critical areas that marketing leaders must be focussed on in order to maximise the potential of their MarTech.
Topics include:
- How MarTech has evolved over the past decade
- MarTech FADS versus FUNDAMENTALS
- How to determine what you should own and what you should outsource
Common traps to avoid in the MarTech era - How can you future proof your MarTech ecosystem and organisational skills
Part 2 - Media Operating Models
Scott Moorhead and Andrew Mortimer of The Aperto Partnership, will provide an overview of how media operating models are evolving and why.
Places are limited so secure your place by emailing Markw@isba.org.uk