How Innovation in Technology is Impacting Creative Content Production

ISBA and Claire Randall Consulting invite you to a Chatham House breakfast panel to hear industry figures share their thoughts and experiences in adopting new technologies in the pursuit of more creative, quicker to market and potentially cheaper content. 
 

Programme

9:00    Arrival for a light breakfast and networking

9:30    Welcome, Nick Louisson - Director of Agency Services ISBA

9:35    Panel moderated by Claire Randall CEO - Claire Randall Consulting
Panellists will share their experiences and viewpoints on where technology is making a tangible impact and where it is failing to live up to expectations including:
    • How technology is affecting creativity in production - Executive Creative Directors Andrew Long & James Millers, Leo Burnett
    • New technologies in post-production - Mark Benson - President, The Mill 
    • Changes to the creative production process and cost considerations - Vicky Handley, Lloyds Bank Brand Communications Lead, Brands, Marketing & Experience, Lloyds Bank
    •  What we are seeing happen in the market and the key watch outs - Nick Price, Production Consultancy Strategist - Claire Randall Consulting.

10:15    Audience Q&A

10:25    Summary and 10 key takeaways

10:30    Close and networking

Who is this session aimed at?
Those with a responsibility for Creative and/or Production including creative roles, brand managers, generalist marketers and marketing procurement.

What will members gain by attending?
Examples of how new technologies are changing and impacting the creative production process, their potential and subsequent cost considerations.