As the cost-of-living crisis deepens, marketers are acutely aware that their consumers are struggling with the impact of inflation on their day to day lives. Doing the right thing has never been more important and knowing how best to help alleviate some of these pressures is not always straightforward.
During this session you will hear from P&G, In Kind Direct and Peak Empower who will discuss how P&G – through a 21 year partnership with In Kind Direct – are donating products to those most in need.
In Kind Direct will share information about most needed products and the sentiment amongst their network of almost 5,000 UK charities. They’ll also share how they provide transparency and traceability of where the donations go and who they support.
Peak Empower will talk first-hand about how In Kind Direct’s service helps make a real difference to their beneficiaries needs.
Panel Session
Chair: Phil Smith, Director General, ISBA
Tom Moody, Senior Vice President and Managing Director, P&G Northern Europe
Charlotte Walshe, Partnerships and Impact Director, In Kind Direct
Lucy Somers, Founder, Peak Empower
Audience Q&A
What will you learn?
1. Awareness of who In Kind Direct are and how they work with brands.
2. An headline understanding of the charity sector, the challenges being faced around funding and rising costs/demand.
3. Powerful stories of impact from a charity working on the front line to support people in their community.
4. Ideas of how product giving of any level, can become a powerful and sustainable part of a CSR, marketing or positive business strategy
5. Real life example of how P&G’s involvement with In Kind Direct contributes to P&G’s business strategy.
6. How you can get involved even if you can’t contribute products.
Who this is suitable for?
• Marketers
• Marketing procurement teams
• Marketing sustainability professionals
• Corporate Affairs teams