Inside Out of Home
ISBA is teaming up with Route and Outsmart to bring you an exclusive and insightful look at the Out of Home industry .
Join speakers from Clear Channel, Global, JCDecaux, KPMG, Ocean Outdoor, Outsmart, PwC and Route for a candid and thought-provoking session discussing creative, effectiveness, innovation & sustainability.
This session will provide insight into what Out of Home can and continues to offer to you as advertisers.
The Programme
- Introduction - Bobi Carley, Head of Media and Diversity & Inclusion Lead, ISBA
- Why Out of Home? - Jane Lee, Head of Business Development and Tom Crichton, Director of Client Development, Global
- Intro: "OOH Fact or Fiction" - Tim Lumb, Director, Outsmart
- PwC Report (giving back and sustainability) - Andy Lobo, Senior Manager, PWC & Sam Tomlinson, Partner and UK Entertainment & Media Leader, PwC
- Audience and effectiveness - Denise Turner, CEO, Route and Alex Tait, CEO & Founder, Entropy and John Perella, Chief Marketing Effectiveness Director, Perella Mackay
- Creativity - Mandeep Khatar, Head of Insight, JCDecaux, Aimee McKay, Client Partnership Director & Europe Lead, Clear Channel and Marie Le Hur, Marketing Director, Ocean Outdoor
- Conclusion: "OOH Fact or Fiction" - Tim Lumb, Director, Outsmart
- Close - Bobi Carley, Head of Media and Diversity & Inclusion Lead, ISBA
Who is it aimed at?
This session is for any marketeer wanting to learn more about the Out of Home Advertising space.
This is an in-person event, held at the ISBA offices.