ISBA 2022 Priorities - presentation
Each year ISBA sets its priorities for the year ahead. This is driven by the needs of members and by our knowledge of the advertising landscape and the challenges ahead.
Hosted by ISBA’s Director General, Phil Smith, you will hear from members of the ISBA team on what we are focusing on in 2022 as well as a deeper dive into some of the major projects that we are undertaking on our members’ behalf including:
- Origin- the latest on the UK cross media measurement project.
- ISBA Public Affairs- the key regulatory activity facing marketers.
- Ad Net Zero- How can we harness advertising’s power to support behaviour change?
Who is this event aimed at?
Anyone who is interested in the work ISBA is doing on behalf of the marketing community.