ISBA Legal webinar: Influencer Marketing - the latest laws and regulations

This session will provide a brief refresher of the key laws and regulations that apply to influencer marketing and then consider some of the more recent developments affecting this space.

What will be covered

• A review of the governing laws and regulations, including the DMCC Act and the CAP Code.
• The requirements of the ISBA Code of Conduct.
• Recent developments concerning disclosures on Twitter and use of influencers to promote Less Healthy Foods and Financial Services.
• Using AI generated influencers, and even pet influencers – what are the guard rails?

Who is this aimed at
Anyone with responsibility in creative (advertising creative and production), influencer Marketing and brand/community safety.  This is also of interest to members working with contracts and/or in the legal department.
 

What will you gain by attending

• An awareness of the key principles of the laws and regulations governing influencers marketing, as well as the ISBA Influencer Marketing Code of Conduct.
• An understanding of some of the considerations in more contentious sectors, such as Less Healthy Foods and Financial Services.
• Insights into the key issues when using AI generated influencers.

Presenter

Brinsley Dresden, Partner, Co-Head of Advertising & Marketing Law, Lewis Silkin LLP
Brinsley is a leading advertising and marketing lawyer, ranked in Band 1 by Chambers & Partners 2025 and in the Legal 500 Hall of Fame 2025. The Legal 500 quotes his clients as saying, “Brinsley Dresden has provided immensely valuable advice to me, on countless occasions, in relation to marketing, brand and advertising problems facing my clients' brands. Lewis Silkin has been seen over decades as one of the - if not the - go-to legal brands in the marketing and advertising industry. In terms of its advertising and marketing practice, Brinsley Dresden is the jewel in its crown.” This is echoed by client feedback from Chambers which says, “Brinsley Dresden has provided immensely valuable advice to me, on countless occasions, in relation to marketing, brand and advertising problems facing my clients' brands.”