Date: Tuesday 27 September, 9:30am - 11am
Venue: Central London TBC
Topics that will be covered include:
• The anatomy of a retail media network
• What are the fundamental principles for planning a retail media campaign
• How to decide which retail media network to work with and how to evaluate their individual capabilities
• How to approach attribution and measurement across platforms and retailers
• How to approach retail media strategically, aligning your internal digital media teams and trading teams
• The opportunities that exist for advertisers beyond Sponsored Products/Listings
With takeaway best-practice that you can apply today to accelerate your retail media strategy.
Agenda:
09.30 - Coffee & pastries
09.50 – Welcome
Martin Kelly, CEO EMEA & APAC, Kepler
10.00 – Defining the current opportunity for advertisers and the future for which you need to prepare
Jessica Haley, Associate Vice President, Client Delivery, Kepler
10.15 – Panel discussion: How to approach retail media strategically and the fundamental principles for planning a retail media campaign
Frazer Locke, Director, EU Ad Tech Sales - Amazon Ads, Amazon
Jessica Haley, Associate Vice President, Client Delivery, Kepler
Additional speakers to be confirmed
11:00 – Networking: talk to our speakers and find out from your peers how they are approaching the retail media opportunity
For the full programme and how to register, please click here.