This session will provide an update on recent developments concerning Influencer Advertising in the UK, covering both legal and regulatory developments.
The programme
- Who are the regulators and what are the applicable laws and codes?
- What are the effective forms of compliant disclosure? Which advertisers have been sanctioned and why?
- What’s in the new edition of the ISBA Influencer Marketing Code of Conduct?
- What were the findings of the European Commission compliance sweep of influencer marketing?
- What is the impact of the new Digital Markets, Competition and Consumers Act?
Who is it aimed at?
- In house lawyers at major brands.
- Compliance and Regulatory Affairs professionals.
- Marketing professionals.
What will you gain by attending?
Members will gain an insight into the laws and regulations concerning influencer marketing, the latest developments over recent months, and an understanding of what is coming soon.
Presenter
Geraint Lloyd-Taylor, Partner, Co-Head of the Advertising & Marketing Law, Head of Regulatory Group at Lewis Silkin.
Geraint advises some of the biggest and best-known brands in the world, and numerous leading ad agencies, in relation to their advertising campaigns and related contractual issues. His clients also include prominent influencers and trade bodies. He advises in relation to all types of creative content across all media, including social media; cutting edge matters, including environmental claims and generative AI. Geraint frequently provides strategic advice for UK, multi-jurisdictional and global campaigns. He is experienced in successfully defending clients in relation to ASA complaints/investigations, as well as independent reviews, and CMA investigations.
In his work he deals with a range of issues, including intellectual property queries (copyright, moral rights, trade marks, passing off, etc), as well as complex regulatory issues.
