ISBA has a created a programme of bite-size sessions covering the Creative and Production evolution.
We talk regularly about the changing media landscape, the complexity of diverging platforms and fragmentation of viewing. This, along with an evolved population and high consumer expectations brings new challenges and complexities to the Creative and Production process.
• Fast turnarounds and tight deadlines mean advertisers need to understand the entire production process.
• With budget constraints advertisers need to be mindful of budgets and find cost efficient but effective solutions.
• Brands need to aware and understand new technology to create ads that resonate with their target audience.
• Brands need to ensure that their advertising is representative of their audience and that it is accessible.
• Advertisers should remain consistent in their branding and messaging across media channels. A challenge when working with different agencies.
This session run by one of our partners, Financial Progression, will cover:
1. Financial risks that advertisers face now, but may not be aware of e.g. job reconciliations, use of group companies / joint ventures for production, actual hours worked and seniority of staff used
2. Emerging operational and financial risks linked to Generative AI that advertisers will need to address. What policies and controls will be required to manage the use of Generative AI, so that agencies do not develop non-transparent business models at their client’s expense?
Adrian Jenkins, Founder & Director, Financial Progression
In 2008, Adrian founded Financial Progression and has developed it into the only firm of Chartered Accountants specialising solely in contract compliance audits of marketing and advertising agencies.
