Marketing Procurement Live Martech – Get the most out of it
Martech has been identified as a major priority for marketing procurement in 2024 so please join us on Tuesday 2nd July for a session focusing on Martech and how to get the most out of it. This half day meeting will run between 11am – 4pm and will be followed by our summer social.
This session will cover:
- Contracting Martech
- Identifying waste and improving performance
- Negotiating a strong commercial model
- Generative AI – The questions Marketing Procurement should ask
- Data – a reintroduction to the different forms and our responsibilities