It’s annual planning time. This all day session will look into industry trends, savings methods and other insights to help Marketing Procurement members think about the opportunities ahead of them in 2025.
Our agenda includes:
10:00 – 10:25 The Evolving Marketing Landscape: How a polarised society and fragmenting media landscape is impacting marketing
10:25 – 11:45 Annual Planning: Delivering savings in the current marketing landscape
11:45 – 12:00 Break
12:00 – 1:00 Generative AI that will impact your business in 2025
1:00 – 1:45 Lunch
1:45 – 2:30 Leveraging data for Procurement objectives
2:30 – 4:00 Getting the best out of your agency contracts
4:00 – 6:00 End of Year Social