Maximum Effectiveness: measuring TV's impact

Join us at this exclusive ISBA-member event where your questions about the future of TV measurement and effectiveness will be answered.

A collaboration between ISBA, Barb, and Thinkbox, this event comes at a time when there are huge advances being made both in TV measurement and in understanding the business impact of TV advertising.

How can Barb and Origin work together? How can audience measurement support investment accountability? What do we now know about TV advertising effectiveness – and what’s next?

You’ll hear the latest on Lantern, the ambitious new initiative to measure TV’s impact online, and Profit Ability 2, the colossal award-winning effectiveness study that provides the business case for advertising.

Justin Sampson, CEO of Barb, will discuss Barb’s roadmap with initiatives such as CFlight and Barb’s Advanced Campaign Hub, as well as the evolution of audience reporting based on second-level data and how to make the most of first-party data sources.

A panel of effectiveness experts will explore what advertisers should be asking from audience data to improve their understanding of what drives campaign success.

The final session will be a no-holds-barred Q&A with the commercial chiefs from the TV companies shaping the future of TV advertising.

This event promises to be lively, insightful, and perhaps even contentious. What’s guaranteed is that you’ll leave with a clear picture of what’s happening to help advertisers get the best from today’s TV. There will also be an opportunity for drinks and networking afterwards.