McKinsey CMO Roundtable: Optimising eCommerce for Growth

This will be our first McKinsey-hosted virtual roundtable, an interactive small-group discussion on optimising e-commerce now to set a path for a decade of growth. 

We’ve seen unprecedented growth in e-commerce sales over the last 12 months, and it’s clear that retailers and consumer brands need to strategically balance their efforts across owned channels, third parties, and customers. We’ll look at ways to manage your e-commerce channels within your omnichannel strategy, and use direct-to-consumer to build brand, engagement, insights, and ultimately revenue growth and value.