Register for MediaSense's exclusive webinar on the key learnings from the latest wave of MediaSense’s Media:2020 programme, Media 2025
• Find out why 2022 is the year advertisers shift from self-sufficiency to integration
• Future-facing views and insights on talent, agency models and tech and data infrastructure
• Industry feedback on the enablers and blockers to successful media and digital transformation
About the survey:
MediaSense’s Media 20:20 programme has run for 7 years and currently in its 5th wave. The core data source is quantitative and qualitative research carried out over Q4 2021 among 100+ senior marketers -with 66% at CMO or Director level.
MediaSense also conducted structured interviews with a selection of media and agency leaders to provide additional context and texture to the findings.