The Metaverse has been a buzz word even before Mark Zuckerberg changed his company’s name to Meta, but what does it actually mean for brands advertising today and for the future of advertising?
Some brands are dipping their toe in the virtual waters, some have dived straight in and some are unsure whether this is the shape of things to come or just a house built on sand.
To address some of the questions about the Metaverse, ISBA has brought together a range of Metaverse experts who will each give their view on what’s hot about the Metaverse and also what to watch out for.
In this three hour in- person session at ISBA’s offices, followed by lunch, you can immerse yourself in all things Metaverse, chat with peers about what they are doing in this space and get inspired.
Topics to be covered include:
- The metaverse big picture - what is the metaverse and why it's so much more than VR. Rob Webster, VP Strategy, CvE
- As a marketer should I invest in the metaverse - answers to your questions such as whether your sector, audience and budget are suited. Matt Andrew, UK GM & Partner, Ekimetrics
- Unintended opportunities in the Metaverse - what are the overlooked but actionable metaverse offshoots that are more likely to fit with marketers existing direction of travel? Nick Graham, Senior Consultant, Kepler
- Diving into the metaverse: learnings from the best-in-class - sharing some of the best cases of brands making their mark in the metaverse. Michael Litman, Senior Director, Media.Monks and Maria Nordstrom, Chief Growth Officer EMEA, Media.Monks
- The road to the Metaverse - An update on Meta's priorities for 2023. Riccardo Scotti di Uccio, Marketing Leader, Emerging Platforms, Meta
- How to use Unreal - Live showing of creating a campaign. Chris Shadrick, CEO, Collective and Stephane Bourez, Motion Graphic Designer, 3D Artist, Collective
- Alternative visions - How are the other media sectors (music, film and sport) approaching the metaverse right now and what can we learn from their approaches? Joseph Teasdale, Head of Tech, Enders Analysis
Spaces are strictly limited, so sign up today!