Navigating the changing TV landscape

Brought to you by Vevo.

The pandemic and increased connectivity has propelled the TV back to being the most important screen in the house.

TV is, more than ever, a focal point of information and entertainment now providing consumers with unprecedented choice. 

What’s good for the consumer can very quickly complicate life for media professionals trying to deliver cohesive campaigns across fragmenting platforms.  

This Media Session with Vevo will look at how the traditional TV and the CTV landscape fit together, with insights from Richard Brant, Advanced TV Director UK & International at Vevo.

Navigating an ever-growing global portfolio of CTV distribution points, Vevo has a wealth of experience to share on the CTV market as a whole.

Programme

• Introduction
• Behavioural Landscape
• Definitions 
• The key narratives for its use on your campaigns Case study 
• Buying campaigns - Targeting options - Success and pitfalls
• Where Vevo fits within this landscape 

This session is aimed at:
All media professionals wanting a better understanding of how the traditional TV and the CTV landscape fit together 

What will you gain by attending?
Better understanding of the emerging TV landscape and opportunities 

Presenter
Richard Brant, Advanced TV Director UK & International, Vevo
Before joining Vevo, Richard held positions at Publicis, Sky and Dentsu.