Welcome to the launch event of the Responsible Media Guide with our partners The Aperto Partnership. Hear from leading advertisers and experts who will share how they are embracing responsible media practices, tackling challenges and driving change.
What will be covered:
- Overview of the key messages from the guide; covering AI, Sustainability, Inclusion, Brand Safety & Data Governance
- Understand the benefits of the guide and how you can utilise it.
- Hear and learn from the experiences of Tesco, Aviva and GiffGaff.
- Introducing the Responsible Media Maturity tool for advertisers.
Who is it aimed at?
It is a game changer for anyone involved in media planning and buying and those interested in the importance of ethical, sustainable and effective practices.
What will you gain by attending?
- How to start on their responsible media journey
- Key actions to take
- The journeys of fellow advertisers
- How to measure success
Presenter
Bobi Carley, Director of Industry Relations/Inclusion Co Lead, ISBA
In her leadership role at ISBA, Bobi strives to drive industry change on key advertiser challenges. She also leads ISBA's Inclusion Network and works cross industry supporting the diversity, inclusion and equity agenda.
Prior to ISBA, Bobi led the AV team at the7stars before that Bobi spent her working years in the Tv and Entertainment industry at Sky TV, Viacom and latterly she served as the UK Commercial Director of The Walt Disney Company.
Bobi serves on a number of industry boards, and non-exec roles.
Anne-Noreen Keddy, Consultant Partner, The Aperto Partnership
Anne-Noreen has led multiple innovative and thought leading media projects, most recently leading DEI and Sustainable Media Transformation for PepsiCo Europe prior to joining the Aperto Partnership. Previous roles include COTY, Global Media Director and P&G UK Marketing Director.
Book now
Cost
FREE
Type
Online event