TV advertising’s evolution: The broadcasters’ perspective
Following on from the launch of Enders Analysis’ report on the broadcast trading landscape - TV advertising’s evolution: The broadcasters’ perspective, this webinar will explore the report in more detail with the author Gill Hind, Enders Analysis and Bobi Carley, Head of TV & Video at ISBA.
There will also be an opportunity for Q&A.
The report considers—from the broadcasters’ perspective—how the TV advertising market has evolved over the past three years.
It has been commissioned by ISBA to follow up on the 2021 report, which considered the strengths and weaknesses of the TV advertising ecosystem from the perspective of broadcasters, advertisers and agencies.
