This in-person session, hosted by one of our partners, Media.Monks, will focus on how marketers can leverage market mix modelling to optimise media spend and channel strategy for the current business landscape.
Marketers are expected to deliver tangible business results in a complex economic environment and increasingly competitive marketplace. For brands to deliver against evolving customer expectations and rising costs of living, marketers must be able to understand how rapidly changing environmental factors are impacting their media channel strategy.
To respond to this rapidly shifting marketplace, brands should look to understand the business impact of their media dollars and channel mix. Marketers must build a data toolbox to create agile solutions that maximise their budgets against business outcomes.
Why should you attend?
• Network with your peers and hear success stories from other brands on how they are leveraging data and insights to navigate the current economic environment
• Understand how adapting your media options based on powerful statistical analysis can help you maximise your business results
• Learn how to understand and adapt your marketing messaging to drive business results
• Develop strategies for agile decision making
Presenters:
Jamie Gascoigne, COO, Measure.Monks
Jamie has 18+ years of experience in Marketing Mix Measurement and has worked across a wide variety of industries to help companies improve their marketing effectiveness.
Tim Fisher, Head of EMEA Measurement, Media.Monks
Tim is the Head of EMEA for Measurement with 16+ years of experience measuring and optimising media and other key levers for clients. Tim works with clients to help them demonstrate the incremental value of their activity and ultimately grow their business.
Tom Rees-Evans, Head of Media, Oak Furnitureland
Tom is the Head of Media, responsible for the strategy and delivery of all paid advertising at Oak Furnitureland covering ATL and Digital Media