Managing owned and licenced rights has never been more critical in driving consistent and cost-effective customer communications.
Fragmented, complex and opaque supply chains mean only when a Usage Rights Infringement surfaces to senior management, do the brand become aware of an issue.
Typically, there’s a costly resolution both in terms of the time to fix it and the funds to settle a claim.
As Usage Rights Infringements become an increasing issue for ISBA members, it’s important to learn how to handle them, how to prevent them and how to navigate ever expanding and evolving media and technology landscape - which will be covered in our webinar from our partners Talent Wire.
What will be covered:
- The definition of a Usage Right Infringement
- Handling Usage Rights Infringements
- Preventing Usage Rights violations
- Managing Usage Rights in fragmented / complex eco-systems of agency partners and 3rd party suppliers
Who is it aimed at:
Anyone who is working in marketing procurement and agency management and those with responsibility in AI, advertising creative and production and TV/video/radio.
What will you gain by attending:
- Know how to mitigate Usage Rights Infringements risk happening to them
- Know what to do when a Usage Rights Holder approaches them claiming an Infringement
- Have a clear view of the future of Usage Rights Management governance
Presenters
- Dustin Guzowski, Chief Executive Office, Talent Wire
- Jeff Cobb, Chief Strategy Officer, Talent Wire
- Steve Waring, Chief Finance Officer, Talent Wire
Talent Wire has grown and built a reputation for creative problem-solving and innovation in IP and Usage Rights Management and supports some of the world’s biggest Brands.