101: Affiliate Marketing

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

In this session you will discover how affiliate marketing can increase your brand's traffic and sales!  Learn all about this performance-based strategy where businesses pay partners to promote products via blogs, social media, and websites, earning commissions for every sale or lead.

We will also be joined by Alex Thomas, Senior Team Leader and Svea Svoboda, Team Leader from Awin.

What you will learn:

  • Role & relevance of Affiliate networks
  • How to plan the best campaign using affiliate networks.
  • How to measure performance & success.
  • 5 key take outs.