Learn how to ignite engagement with tailored content across platforms. In this session you will learn about the role of brand architecture in freeing creative potential and why creative magic is a myth. We will be joined by Simon Callendar, CSO from Initials CX.
What you will learn:
- Why creative magic is a myth
- Why inputs matter as much as outputs
- The role of brand architecture plays in freeing creative potential
- Three conditioning factors for creative success
- The role of the client organisation in facilitating (or restricting) creativity
- Why ideas endure and executions fade
