101: Building a brand purpose 2025

Do you know the difference between brand positioning and brand purpose and which comes first?  Do you know how to define your brand purpose? Transform collaborations into meaningful connections and infuse your brand with purpose. 

Pete was be joined by Simon Callendar, Partner, Initials CX

What you will learn:

• Brand positioning v brand purpose  - what’s the difference and which comes first?
• How to define your brand purpose
• What is  a brand partnership and what’s the difference between brand partnerships and media partnerships?
• What objectives are best delivered via brand partnerships.
• Great examples of both brand purpose and partnerships