2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
Experiential Marketing involves creating immersive experiences that engage consumers with a brand in memorable ways. Brand Activations are specific marketing efforts aimed at bringing a brand to life and encouraging consumer participation. In this session you discover how together, experiential marketing and brand activations create powerful opportunities for brands to engage their audience, leaving lasting impressions and enhancing brand loyalty.
What you will learn:
- What is meant by Experiential and Brand Activation
- Identifying your activation goals and objectives.
- Establishing your KPIs.
- Maximising your on-the-day encounters and conversations with consumers.
- Harness the power of technology to create meaningful experiences.
- 5 Key Take outs
