Do you know why you need a creative agency and the role of the creative brief in delivering great work? Jamie Matthews, CEO and Simon Callendar, CSO from Initials CX will be diving into the world of the Creative Agency. This session will take you through what services creative agencies provide, how to review and inspire your agency and how to judge creative and feedback constructively.
What you will learn:
- Why do you need a creative agency?
- A review of effective creative agency processes.
- How to review and inspire your creative agency.
- The role of the creative brief in delivering great work.
- Timeframes and stakeholders to include in the process.
- Analysing well written briefs and their successful output.
- Judging creative and how to feed back constructively.
- What services do creative agencies provide?
- 5 key take outs.
