101: Influencer marketing 2024

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

An influencer is someone who can sway others’ purchasing decisions through their expertise, authority, or connection with their audience.  With a strong presence on social media and blogs, they share content and engage followers, collaborating with brands to promote products and boost sales.  Social media encompasses a variety of formats, including text, images, videos, and live broadcasts. 

Revisit the principles of key marketing channel of Influencer Marketing

• Role & relevance of Influencer Marketing
• How to plan the best campaign using Influencer Marketing 
• How to measure performance and impact of Influencer Marketing
• What are the key principles of influencer marketing?