Mobile advertising is the promotional content that reaches users on their smartphones and tablets. It’s a vital component of any digital marketing strategy, enabling businesses to connect with consumers in our ever-mobile world. Find out how you can make the most of this medium by joining our session.
This session is run in conjunction with Pete Davis, MD of getmedia.com, and Simon Stone, GM International, from LoopMe. focuses on mobile advertising.
What you will learn:
- What are the key principles of mobile
- What is the latest role of mobile in today's world?
- What objectives does mobile deliver against.
- How to plan the best campaigns with great effectiveness.
- How to measure the performance and success.
- 5 key takeouts.
