101: Public relations and sponsorship 2024

PR is the strategic art of creating win-win relationships between organisations and the public.  It shapes information flow to influence perceptions, boost reputations, and tackle issues or crises through media channels and direct interactions. 

Sponsorship is big business in sport and the arts and we’ll all be aware of many brand sponsorship activations. But, what makes these brands choose sponsorship and how do you effectively activate a sponsorship?

Join Jason Madeley, Founder of Hatch Communications a leading PR and sponsorship expert with over 30 years experience across brands like Nestle, Arriva, Nationwide and Tui. 

What you will learn:

Public Relations

• What is the role and relevance of public relations?
• How to integrate public relations into your wider campaigns
• What are the typical objectives of PR campaigns?
• How to measure the success and performance of your PR campaigns.
• 5 key takeouts.

Sponsorship

• What’s the role and relevance of sponsorship 
• Broadcast v event sponsorships  - what objectives does sponsorship deliver against.
• How can sponsorship integrate into your brands wider marketing strategy 
• How do you prepare for an effective sponsorship activation
• How to measure sponsorship effectiveness
• 5 key principals of great sponsorship.

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.