101: Retail Media

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

Retail media is a powerful tool that enables brands to connect with consumers in a targeted and effective manner during their shopping journey, be it online or in store. By leveraging the unique advantages of retail media and implementing strategic practices, brands can enhance their visibility, drive sales, and ultimately improve the overall customer experience.  As eCommerce continues to grow, retail media has emerged as a powerful strategy for brands and retailers to reach consumers directly where they shop.

Join Ceiley Paterson, Omnicom Media Group and Stacy Gratz, Dunnhumby.