n a cookieless future, search, online, and programmatic buying will undergo significant transformations as advertisers adapt to new privacy regulations and user tracking limitations. As the digital landscape shifts towards privacy-first approaches, marketers will need to innovate their strategies. By focusing on first-party data, contextual targeting, and emerging identity solutions, brands can effectively navigate the challenges of a cookieless future while maintaining strong connections with their audiences.
What you will learn:
- Adopt a full funnel strategy and set KPIs before launching
- Ensure you have a holistic reporting and attribution technology partner
- Take ownership of your 1st party data
- Continually test and learn – not everything will work, don’t be afraid to try
This session is run in conjunction with Pete Davis, MD of getmedia.com, and focuses on search, online and programmatic buying (in a cookieless future).
