101 - Social Media

2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.

Popular platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn allow individuals, brands, and organisations to engage with their audiences, build communities, and promote products or services.  Join us to find out how influencers and social media has become a vital tool for communication, marketing, and brand awareness, influencing trends and shaping public opinion in real time.

Linn Frost, CEO of Leading Social Media agency, The Social Element joined this session.

What you will learn:     

• How to plan the best paid and organic social media campaigns. 
• How to measure the success of social media with great case studies. 
• What makes for engaging social media.
• 5 key takeouts.