2024 brings an updated 101 Knowledge Session programme available for all ISBA members. The sessions - curated in partnership with Pete Davis, MD of Getmemedia.com - deliver valuable insights and learnings from industry experts and address the whole media landscape and communications process.
TV is a versatile media platform offering a diverse range of content through traditional TV, video on demand and connected TV. For this session, Pete Davis will be joined by Matt Hill, Director of Research from Thinkbox.
What you will learn:
- The future of addressable TV.
- Key TV fundamentals – planning, measurement, and jargon.
- TV advertising effectiveness.
- 5 key take outs.
