101: Understanding the media planning process and writing a media brief 2024

The media landscape is shifting faster than ever!  In the past it would be that technology and audience engagement were the key drivers for media change, but as we tackle economic uncertainty and media inflation our budgets are having to work harder than ever. That’s why it is important to understand the fundamentals of media and how the different media can work for your brand in these challenging times. 

What you will learn:

• The key stages of the media planning process
• How to make it easy to take the learnings forward from media insight and strategy to campaign evaluation
• Explaining the importance of a good brief.
• Highlight through case studies  examples of good and bad briefs.
• How to write a brief that works for your brand and the agency. 
• Share and discuss what the agency needs from the client in a great brief to deliver effective campaigns.
• 5 key take outs.