The leveraging of data and behavioural science to understand customer experience is an ongoing process that requires consistent monitoring, new technique and regular adaptation.
By collecting and analysing relevant data, you can make informed decisions that enhance customer satisfaction and loyalty, ultimately driving your business success. Find out what techniques can drive your brands forward in this area.
Pete Davis, the MD of getmemedia.com was joined by Ben Stirling, Capillary Tech.
In this session we covered:
- Defining what we mean by customer experience.
- Examples of good customer experiences with great case studies.
- How to create a customer experience strategy.
- How to manage the customer experience.
- How to measure customer experience.
- 5 key takeouts.
