101: Working with a media agency and understanding media jargon 2024

This fascinating programme of new insight sessions provides ISBA members with the opportunity to “deep dive” into key marketing channels.  It’s a chance to adapt your knowledge and to be inspired at this moment of change by the latest thinking and to revisit of the principles of each channel.

What you will learn:    

• Learn about the services and tools offered by a media agency 
• Understand the roles and responsibilities of your media agency team
• How can you ensure your media agency is best placed to collaborate with your other agencies
• Explanation of media jargon