The first action point of Ad Net Zero is “getting our house in order”. By our house, we are referring to those companies whose core business is advertising. By in order, we mean companies reducing their operational emissions and their people doing the same as employees and individuals.
This brief guide is intended to help you get started on curbing your company’s carbon footprint, in line with the industry-wide Ad Net Zero programme. It outlines the key steps to take and contains links to relevant resources.