For the first Marketing Procurement Group meeting of 2024, we held an informative online discussion addressing Transparency in Production and the Competitive Bidding Process.
This live online panel was chaired by Claire Randall from Claire Randall Consulting and involved a discussion with two producers, and Steve Davis from the Advertising Producers Association (APA). The conversation centred on the triple bidding process – how it works for clients and the rise of the agency in-house production company.
This session covered the following themes:
- Why is triple bidding better for the client?
- An explanation as to why independent production companies refuse to bid against agency production companies.
- How much time and money is involved in bidding?
- How do agencies justify/give rationale for using their own production companies?
