ISBA and the IPA have announced 12 guiding principles for agencies and advertisers on the use of generative AI in advertising.
The principles are broad-brush and designed to ensure that the industry embraces AI in an ethical way that protects both consumers and those working in the creative sector. They cover issues around transparency, intellectual property rights, human oversight, and more.
These principles are not exhaustive and apply only to the creative process rather than other areas of the industry. We will consider publishing additional best practice guidance around the use of AI in other areas in due course.