Educating our members on the most common paid digital media tools is a constant revolving wheel and this year our members told us that while questions remain about transparency and brand safety - Audience Extension Networks (AENs) are becoming a growing slice of the performance media plan.
In this research piece with our partner MediaSense we explore the history and present of the most commonly used AENs including their benefits and drawbacks. The guide also provides a matrix which deep dives into targeting, measurement, transparency and brand safety settings across all the major AENs including the two most commonly used AENs inside Google (Google Display Network, Google Search Network, Google Video Partners, PMAX) and Meta (Meta Audience Network).