Mobile advertising in the UK has seen an explosion of growth over the past 5 years, with the latest IAB figures revealing the total UK mobile market at £1.7 billion in the first half of 2016, having climbed by 56.1% year on year
Mobile advertising in the UK has seen an explosion of growth over the past 5 years, with the latest IAB figures revealing the total UK mobile market at £1.7 billion in the first half of 2016, having climbed by 56.1% year on year