Why understanding DEI is critical for good and for growth in 2024-25 - a guide from Creative Equals.
According to the World Federation of Advertising, the number one priority for marketers this year is building brands. In the top five priorities are also marketing effectiveness, marketing capabilities and talent, marketing transformation and creative excellence.
The simple fact is inclusive marketing is a driver for ALL of this. Smart brands are doubling down in their investment in inclusive marketing. The research is clear, the results are there. This guide sets out the business case and looks at examples of progressive brands and how they leverage inclusive marketing for growth.
As importantly, a values-based organisation is a key motivator for young talent to join a progressive, thriving business, which diversity, equity and inclusion drives, as you’ll read below.