A CMO Checklist For AI

In partnership with

CvE Marketing Consultancy has created this checklist for CMOs to address observed challenges to AI adoption and execution. As senior marketers feel the pressure to implement generative AI technologies, it is critical to ensure teams stay focused on building smart, not just building first. The examples provide actionable ways for CMOs to keep pace with technological advances and make substantive marketing improvements without danger of customer experience nor corporate reputational risk.